All marketers who conduct research should know that in order for findings to be of value and use, they must be both reliable and valid. But how well do you know these terms?
Whether you're writing a questionnaire for marketing research or building a five year company strategy, you must start with a clear, sustainable target (avoiding a "moving target"). As obvious as this seems, the lack of a well defined target is a critical mistake we see time and time again. Learn why the execution formula - set a sustainable target, align your strategy to the target, and execute according to your target - is critical to success.
The way we experience something is not the way we remember it. According to peak-end theory, we don't remember our feelings throughout an event or experience, but rather our emotions at the peak and end of that experience. By utilizing the peak-end rule, you can take customer satisfaction into your own hands and influence the way your customers remember you.
Conducting Marketing Research is something that nearly every successful company does. But not all research is equal - some companies are much better at thinking strategically and getting the most out of their research than others. In this article, we'll arm you with the 5 important questions to ask when conducting marketing research in order to fully maximize your research plan and objectives.
When surveying for data, the first and most important question is: who are my target respondents and how will I reach them? the three most popular methods of surveying are phone, mail, and email. This post highlights the pros and cons of these three most commonly used survey methodologies. [infographic]
