All marketers who conduct research should know that in order for findings to be of value and use, they must be both reliable and valid. But how well do you know these terms?
Whether you're writing a questionnaire for marketing research or building a five year company strategy, you must start with a clear, sustainable target (avoiding a "moving target"). As obvious as this seems, the lack of a well defined target is a critical mistake we see time and time again. Learn why the execution formula - set a sustainable target, align your strategy to the target, and execute according to your target - is critical to success.
The way we experience something is not the way we remember it. According to peak-end theory, we don't remember our feelings throughout an event or experience, but rather our emotions at the peak and end of that experience. By utilizing the peak-end rule, you can take customer satisfaction into your own hands and influence the way your customers remember you.
Conducting Marketing Research is something that nearly every successful company does. But not all research is equal - some companies are much better at thinking strategically and getting the most out of their research than others. In this article, we'll arm you with the 5 important questions to ask when conducting marketing research in order to fully maximize your research plan and objectives.
It seems that every company, consultant and guru today has jumped on the data bandwagon. While we all seem to understand that data is important, many struggle to properly structure and store data in a way that’s usable and useful. Fewer still actually use data to make an impact with their company’s goals – usually because their databases lack the proper structure need to pull out insights.
Despite the focus on data, we find that more often than not this is misunderstood and improperly executed. To help get you started on the right path, we put together this introductory guide to help you understand the components of data and how they fit together in order to properly handle and store this delicate but powerful resource.
